Welcome to 99% !

The Home for People who want to End Mass Impoverishment

What is Mass Impoverishment?

Mass Impoverishment (noun)

The process in which even as the economy continues to grow richer, many people find themselves getting poorer year after year.


1. Mass impoverishment means that we are looking at the first generation in living memory that expects to be poorer than its parents.

2. Many countries suffer from mass impoverishment: the US since 2000 and the UK since 2010.

99%: The Book

99% is one of the FT’s Best Books of 2019

If the economy is doing so well, how can most people not be doing well? If the pie is growing, why aren’t we all getting bigger slices? If we are so well-off, why is our children’s generation set to be worse-off than its predecessors?

“If you are concerned about your future but would never dream of reading a book about the economy… you should read this one!”

– Hugh Pym, BBC Health Editor and former Chief Economics Correspondent

99%: The Organisation

The 99% Organisation is an inclusive grass-roots movement, inspired by the Occupy movement, of people who want to end mass impoverishment using peaceful means.

Its members come from all parts of society; they are people like you who are determined to help. Whatever your age, gender, race or party affiliation, we want you. Whether you are a beggar, a barber, a banker or a billionaire, we want you. If you want to help end mass impoverishment, we want you.

The 99% Organisation aims to make mass impoverishment a key issue for Government, and to drive serious policy change. We want to build a world in 2050, where rather than being poorer than their parents, people are far better-off.

Latest News and AnalysisView all News

Why Decoupling is Central to Tackling the Climate Emergency

‘Decoupling’ means finding ways to grow the economy without damaging the environment (decoupling the growth from the damage). In this article we explain why, despite some recent arguments to the contrary, decoupling is possible; and, even more importantly, it is critical to the success of any attempt to tackle climate change. A recent paper on […]

BBC Hereford & Worcester Interview

The BBC’s Kate Justice did an excellent Interview with Mark E Thomas. Listen here, and as Kate says, please do sign-up  and join the 99% Organisation. And you can read more about the Herefordshire 2030 project here.

From Russia With Love

After long delays and a surprising twist in the appointment of the Chair of the Intelligence and Security Committee of Parliament (the ISC), the Russia Report has finally been published. Unsurprisingly, it has been redacted – and quite cleverly. Instead of the conventional black rectangles, the redactions are marked with a trio of asterisks ***. […]