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If you are part of the 99% and there is a 99% chance that you are – then you are one of the first generation in living memory who can expect to be poorer than your parents, even as the economy continues to grow.

And you could be quite a lot poorer. If we continue as we are going, the civilisation we enjoy today will not last until 2050. The income of the U.K.’s median wage-earner will have fallen almost half-way towards today’s poverty line. Buying their own house is already a distant dream for most young people; their wages are failing to keep pace with inflation; and ever more people are having to rely on food banks. Our age is one of chronic anxiety.

If the economy is doing so well, how can most people not be doing well? If the pie is growing, why aren’t we all getting bigger slices? This book shows what we, the 99%, can do to end mass impoverishment and build a society worth living in: an age of abundance, in which everyone benefits.

99% was written by Mark E Thomas and is published by Head of Zeus.

Praise for 99%

"If you are concerned about your future but would never dream of reading a book about the economy... you should read this one!"
Hugh Pym
BBC Health Editor & Former BBC Chief Economics Correspondent
"Policy-makers face stiff challenges. 99% will help them to navigate the minefield."
Andrew Harrop
General Secretary of the Fabian Society
"In the age of Trump, Putin, and Brexit, it is difficult to be an optimist. But 99% opens a route forward – it deserves to be read by all those in a position of influence."
Sten Scheibye
Former chairman of Novo Nordisk
"Structural changes in society risk creating a generation poorer than its parents. 99% clearly sets out both the problem and its solution."
Fiona Devine
Head of Alliance Manchester Business School and Professor of Sociology at The University of Manchester
"Without concerted action, many countries face the prospect of a lost generation. This book will start a movement to prevent that from happening."
Nicholas Anderson
Chief Executive Officer, Spirax-Sarco Engineering plc
"Mark’s book provides the story which is likely to drive material regime change in markets. All investors who purport to serve their clients should read it."
Henry Maxey
Chief Investment Officer, Ruffer LLP
"Many businesses depend for their long-term health on the continued existence of a thriving middle class. Any executive in such a business should read 99%."
Ken Lever
Chairman, RPS Group plc and Biffa plc
"Anyone thinking of studying economics should first read 99%."
Steve Keen
Professor of Economics at Kingston University
"99% shows how business can be a force for good in a mixed economy – and the role Government must play to make this happen."
David Pitt-Watson
Former CEO of Hermes Focus Asset Management and Executive