We recently wrote about the need to fix our current form of capitalism by creating clean, competitive markets.
One of the key points in that article was the need to penalise those businesses which externalise their costs, so that the most ethical businesses will also be the most profitable and the forces of competition will work to enable good businesses to drive out bad ones, rather than the other way around.
This article shows, by means of a hypothetical case study, how that could be done.
Disclaimer: Alpha plc and Sir Robin Quickly are fictitious creations. Any similarity to individuals or companies whether UK-based or otherwise is entirely coincidental.
The Alpha Story
In 1997, Robin Quickly was a young man with a dream. Working with two friends from rented premises in an out-of-town business park, using second-hand IT equipment funded by a loan from his parents and a small government grant, he founded a company which was destined to change the way Britons buy their clothes. In its first year of operation, the then unknown Alpha company had a turnover of just over £300,000 and made a small loss.
Today, Alpha plc is recognised as one of the UK’s most dynamic and successful companies. In little over 20 years, it has grown from nothing to a turnover of £1.5 billion, and is still growing at over 10% per annum. Customers love Alpha. Because of its innovative business model, its costs are approximately 5% lower than those of bricks-and-mortar competitors – and it has passed this cost saving on to customers. Its service levels are consistently high. And Alpha was one of the pioneers in using algorithms to drive product selection. It has swept its competition aside.
To provide this efficient and low-cost nationwide service, Alpha employs over 14,000 people and buys from over 200 suppliers. Alpha makes an Operating Profit of £69 million, has hardly any debt and makes a Profit Before Tax of £67 million. Last year, it returned £22 million to shareholders in the form of dividends, and retained £44 million for reinvestment in business growth.
Sir Robin Quickly (he was knighted in 2012 for services to industry) still owns 25% of Alpha, and has been handsomely rewarded for his vision and hard work. Known as ‘Mr 10%’ both because of his business’s stellar growth rate and because his bonus is set at 10% of profit, his combined salary and bonuses amounted to £7 million last year.
This is a story of value creation in which everybody benefits. Almost 10 million customers buy from Alpha every year. Alpha’s suppliers receive more than £1 billion in revenue each year. 14,000 predominantly young people, who might otherwise be out of work, have regular employment. The taxpayer benefits directly by £2 million. And shareholders received £22 million as a return on their investment.
The reported figures
Alpha’s profit and loss account is shown below.
Figure 1: Alpha’s reported Profit and Loss
Profit and Loss Account |
Reported values
|
|
Revenue | 1,500 | 100.0% |
Cost of goods for resale | (1,145) | -76.3% |
Variable staff cost | (118) | -7.9% |
Gross profit | 237 | 15.8% |
Graduate payroll | (20) | -1.3% |
Other payroll | (100) | -6.6% |
Government grant income | 1 | 0.1% |
Other operating costs | (49) | -3.3% |
Operating costs | (168) | -11.2% |
Operating profit | 69 | 4.6% |
Interest | (2) | -0.1% |
PBT | 67 | 4.5% |
Tax | (2) | -0.1% |
PAT | 65 | 4.4% |
Dividends | (22) | -1.5% |
Retained Profit | 44 | 2.9% |
The true story of Alpha’s success
Of Alpha’s 14,000 staff, 10,000 (full-time equivalent) are on zero-hours contracts. As they are predominantly young people, they need not be paid the living wage of £7.83 per hour, and are instead paid the minimum wage of £5.90 per hour. Alpha expects – naturally – that they will nevertheless be living, and the difference (£1.93 per hour) is made-up by in-work benefits from the government and, in some cases, support from the parents of the employee.
Of the full-time staff, 1,000 are recent graduates who are paid an average of £10 per hour. Because this is less than the threshold at which they would be expected to repay their student loan (£12.50 per hour), they do not do so. The government absorbs this cost.
Alpha is not carbon-neutral. Although it aims to be environmentally responsible, it believes that CO2-neutrality is not yet cost-effective and would add 2% to the cost of the supply chain, which would have to be passed-on to customers. These emissions are a significant, though invisible, cost to the rest of society.
These are costs of Alpha’s business model which it has managed to externalise – someone else pays for them. They are in effect secret and involutary subsidies from the rest of society to Alpha’s business. Correcting for these subsidies produces a very different Profit and Loss Account.
Figure 2: Alpha’s corrected Profit and Loss
Note: 1) The tax treatment is as follows: on the basis of the subsidised profit in the business, Alpha should have paid tax at the standard rate of corporation tax, totalling £14 million. For tax purposes however, the algorithms used by Alpha for product selection are owned by Alpharithm LLC, a Cayman Islands registered company, which charges Alpha just under £57 million to use these algorithms. As a result, Alpha’s taxable profit is just £10m and it pays only £2m in taxes, a difference of £12m.
Without subsidies, Alpha makes a loss of £14m. The rest of society, principally via government, provides £80 million in subsidies, and gets back only £2 million in taxes. Without the subsidies, Alpha would not have a 5% cost advantage over its rivals. It would not have grown at 10% per annum. Its competitors would still be in business. Most of those 14,000 underpaid employees, many on zero-hours contracts, would still be employed in High Street retail. They would not be well-paid, but they would be paid better than today, and in more secure jobs.
Without that £80 million, Sir Robin Quickly would not be paid £7 million, and his shares would not be worth £300 million. The business would not have £44 million to invest in its growth. And shareholders would not have received £22 million in dividends.
Alpha’s subsidies have massively distorted competition. A bad business (as shown by the corrected profit and loss account) has been able to drive out numerous good businesses.
This is a fictitious example, but it is not unrealistic – and it illustrates how allowing businesses to externalise their costs distorts competition and create an engine of mass impoverishment and environmental destruction.
Conversely, once businesses are properly charged for their externalities, unethical businesses will be penalised relative to ethical ones. The forces of competition will enable good businesses to drive out bad businesses, rather than the other way round, and the profit motive will act as an extremely powerful force for good.
If this matters to you, please do sign-up and join the 99% Organisation.
2 comments so far
Even before Covid 19 as we know we were heading in a downward spiral regarding how business,s operate and how people are employed,salaries paid. Made even worse by the changes in technology which so more and more jobs become automated and this is and will affect many more types of work even the highly skilled will not escape. There are only so many jobs to go round and not every country can employ people in the so called hi tech /scientific/higher earner fields of employment. In the UK we have what is it 67 million people,lots of hands to find work for and that’s a major headache for any government keeping people in jobs that are at least reasonably paid .The emphasis always for any government has to be job creation by many means such as major infrastructure projects and there are dozens in the UK that could employ thousands of people but of course these have to be paid for .The there is finding and attracting companies that want to be here but the major issues is that many companies as we know operate on a global basis and can simply switch there employment base to wherever they want when it suites them.The recent example of Renault who recently announced the closure of their Barcelona plant with a possible move of the work to the UK north east.The poor Barcelona employees can burn as many tyres as they like it want stop Renault doing exactly what they want to do. So it could be tears for Barcelona cheers for the Sunderland. The focus must be job creation but we must ensure that the government does not lower the bar in terms of workers rights as an excuse to attract and business to the UK.
Globalisation as currently practices has resulted in a race to the bottom with regards to wages, working conditions and environmental considerations.
This however has resulted in a cycle
Company A outsources or moves production to Country B where it can produce for much less even allowing for shipping costs
Country B gets more and more work.
Pressure in Country A results in better condtions in Country B
Country B then learn how country A operates and sets up in competition with company A
Country B can produce for less as it does not pay for the owners of Company A
Company A either goes bust or moves to country C
I suspect careerism played a part. In the early 21st century there was a craze for outsourcing software development to India( which now has its own competitive software industry.
Manager M proposes outsourcing, gets it adopted, uses that to move to another company on the basis of projected savings from outsourcing just before it all goes wrong.
M repeats this a few times then becomes an outsourcing consultant.
M rings his original company and they say “Thank god you are back, it all went pear shaped after you left, we need you to sort it out.”
Eventually M retires rich and probably with a knighthood.